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Thursday, May 20, 2010

How to add meta tags to your Blogger or Blogspot page and website

Unless you are building a private website, then you would probably be interested in increasing the web traffic to your blog. Whether its on blogspot or published in your own domain, it is useful to add meta tags in your site to increase the chances that people surfing the internet will come across it. 

How do you increase the traffic or views to your site?
Well one of the simplest steps it to make sure it is well indexed on the web's search engines.
This is commonly referred to as "Search Engine Optimization" or SEO for short. The scope of SEO encompasses a huge amount of information to be learned by itself, so for now we will focus on 1 aspect of it: The meta tags. 


What are Meta tags?
The definition is "Meta elements are HTML or XHTML elements used to provide structured metadata about a Web page". But to put it simply, these are the tags that identfiy your website to the internet, via the search engines. 
So if you want your site to come up when people search about, lets say, world events or sports or stock market news, then you must have labelled it as such when you edit your meta tags.






How do i edit the Meta tags of my blog?

  1. Log into your Blogger account. Go to the Layout page
  2. Once there, click on "Edit HTML". Before anything else, it is recommended to download your existing template as a back-up in case something goes wrong. Just click on the "Download Full Template" button, and then once saved, proceed to the next step.
  3. On the HTML screen (which looks like a box full of gibberish to the common man, like us), look for the line:   This should be somewhere around the top part. 
  4. Now once you have located it, type or copy this code directly under it:  





Replace the "TITLE", "DESCRIPTION", "Keywords, keywords" with your own words. Take note of the following advise:
  • What you end up typing here is very important because from hereon, it will be how the search engines index you. So make sure what you type in is relevant to your blog, if you want it be properly found.
  • The Description is basically a short phrase or sentence to describe your blog.
  • Keywords can be typed in multiple words or phrases like: "sports news, chicago, bulls, bears, basketball, football" using commas to separate them.
  • Try not to spam the same keywords over and over, or else you might be considered as a spammer site by the Search engines and they will drop your site from their index.
Once you're done, click on preview to make sure nothing went wrong. If something did go wrong, then you should get an error on the edit html page, before the preview is even generated.
If all is fine, then save changes and congratulations on adding Meta Tags to your Blog.

As a final note, you can check online Meta Tag analyzers to see how well you set-up your meta tags. The internet is loaded with these tools, and one can be found here:

Search Engine Optimization SEO






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